Construction Marketing: Developing a Reference Framework

Table 2

Service attributes versus construction.

Attribute	Analysis
(1) Customers do not obtain ownership	A hybrid of services and manufactured goods
(2) Service products as intangible performances	A hybrid of services and manufactured goods
(3) Customer involvement in the production process	Similar to services
(4) People as part of the product	Partially similar to services
(5) Greater variability in operational inputs and outputs	Similar to services with different sources and impacts
(6) Harder for customers to evaluate	Similar to services
(7) No inventories for services	Similar to services
(8) Importance of the time factor	Partially similar to services with different nature
(9) Different distribution channels	Different from both services and goods