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Advances in Decision Sciences
Volume 2017 (2017), Article ID 3197585, 10 pages
Research Article

Key Enablers of Effective Implementation of TQM in Royal Jet Airways

College of Business Administration, Abu Dhabi University, P.O. Box 59911, Abu Dhabi, UAE

Correspondence should be addressed to Sherine Farouk Abdel All; moc.oohay@2020mairam

Received 20 April 2017; Accepted 17 August 2017; Published 18 September 2017

Academic Editor: Kwai S. Chin

Copyright © 2017 Moza Tahnoon Al Nahyan and Sherine Farouk Abdel All. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Total quality management (TQM) is a unified management approach that concentrates on the consecutive improvement of processes, products, and methods to surpass client expectations. This paper aims to highlight the advantages of implementing TQM in the airline industry by examining the key enablers of TQM. This study was based on a research model including six factors that were found to have a profound influence in implementing TQM. The data needed for the study was collected with the aid of questionnaires and secondary sources. The study discovered that procedures, policies, and a culture of knowledge transfer were the most significant enablers of successful TQM initiatives in Royal Jet Airways. In order to effectively implement TQM, the study suggests that management should offer appropriate recognition and rewards to employees. This will motivate them to adopt and practice TQM initiatives. Apart from that, management should also arrange seminars or workshops to accustom the employees to the basic procedures and objectives of effective TQM.