An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms
Table 4
Evaluation criteria for hotel website and digital solutions provider firms.
C1
Efficiency of “content management system” for group hotels (adaptation, accessibility, and efficient management by group hotels): “content management system” enables managing the contents of the hotels that have different authorization hierarchy in an efficient way. It enables every hotel web page in the group to be managed by property level managers with appropriate delegation.
C2
Ergonomic features of the website (user-friendly interface)
C3
Visitorsʼ accessibility and online live-support to assist visitors
C4
Live dashboard usability for revenue and reservation management: corporate revenue managers require to follow the reservation flow with live dashboard to improve sales opportunities. Reservation admins need to follow the reservation flow with live dashboard in order to distribute reservations to hotels and share the guests’ preferences with the hotels and follow the payments received in a timely manner. Live dashboard is especially critical for effective timing to make necessary amendments on these processes.
C5
Multiproperty architecture software capability: websites should be designed to include hierarchical architecture in order to be able to assign appropriate rights and authorizations to affiliated departments or hotel properties. Every hotel (department) should be able to manage their content within predefined authorization level for processes such as updating news and changing prices.
C6
Variety of multilingual user interface
C7
Reporting details and quality
C8
Web technology efficiency for “next generation” (adaptation to future technology): latest web-programming technologies provide critical opportunities for website visitors, such as mobile devices compatibility, dynamic content provided for each individual visitor, and more reliable audio-visual content experience.
C9
Opportunity amount of software as a service-based payment (due to developments on cloud technologies’ web-based technology services, instead of perpetual licensing, service-based software purchasing may be used).
