The Interplay between Usability and Aesthetics: More Evidence for the “What Is Usable Is Beautiful” Notion

Table 2

Results for the mediation model specified in H3.1. The model was tested with regression analysis predicting perceived usability (PQ-scale AttrakDiff2 questionnaire) on the basis of perceived beauty and perceived goodness. Perceived beauty was measured with a 7-point rating scale (Model 1) and by a single-item of the APPEAL scale of the AttrakDiff2 questionnaire (Model 2).

Variable	Coefficient				Model statistics
					adj.
Model 1				.434	.421	33.033	<.001
Beauty	−0.069	−0.629	.531
Goodness	0.704	6.394	<.001
Model 2				.440	.427	33.802	<.001
Beauty	−0.131	−1.127	.263
Goodness	0.752	6.460	<.001