Effect of Employees’ Values on Employee Satisfaction in Japanese Retail and Service Industries

Table 5

Regular employees (n = 270).

Keyword	n	Rate	Representative comment (underlined words indicate keywords.)
Human; resources	19	7.0%	There are few human resources and many are not hospitable. There seems to be a lack of customers who are highly motivated to purchase.
Company	12	4.4%	Company management is concerned only with profit. For that reason, employees’ wages are low and motivation is falling.
Consciousness	10	3.7%	I feel that consciousness of one’s position as a professional salesperson can be connected to customer satisfaction by greater sharing of promotional ideas.
Individual	7	2.6%	We should develop individual skills, respect human nature, and use as many coaching strategies as the number of employees.
Headquarters	6	2.2%	I said at the meeting with my boss at headquarters that I would improve; I will not hesitate. I understand that there are too few people. In case…
Field	5	1.9%	Please understand why many people leave and listen to the voices of employees in the field.

Many keywords pertain to the entire organization rather than daily life in the workplace.