Research Article

Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words

Table 3

The nine conjoint cards.

Card No.LocationRestrictions on bettingAtmosphereOperating organization

1OdaibaUpper limitEntertainingLocal government
2OdaibaWithout limitLuxuryOverseas companies
3OdaibaLower limitExtraordinaryDomestic companies
4ShinjukuUpper limitLuxuryDomestic companies
5ShinjukuWithout limitExtraordinaryLocal government
6ShinjukuLower limitEntertainingOverseas companies
7GinzaUpper limitExtraordinaryOverseas companies
8GinzaWithout limitEntertainingDomestic companies
9GinzaLower limitLuxuryLocal government