Research Article

Surveying the Impact of Authentic and Pragmatic Marketing by Paradigm Shift on Brand Authenticity: A Case Study of Selected Islamic Azad Universities (Anzali, Tehran Markaz, and Tonekabon)

Table 1

Frequency distribution by age category.

Age rangeFrequencyPercentage

18–28 years33754.5
28–38 years15925.7
38–48 years10216.5
48 years and more203.2
Total618100