Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa

Table 2

Demographic profile of the participants.

Participant	Mall	Gender	Age
P1	1	Female	18–30
P2	1	Male	41+
P3	1	Male	41+
P4	1	Female	18–30
P5	1	Male	31–40
P6	1	Female	18–30
P7	1	Female	31–40
P8	1	Female	31–40
P9	2	Male	31–40
P10	2	Female	18–30
P11	2	Male	41+
P12	2	Female	31–40
P13	2	Female	18–30
P14	2	Female	18–30
P15	2	Female	18–30
P16	2	Female	41 +
P17	2	Male	18–30
P18	2	Male	31–40
P19	3	Female	18–30
P20	3	Female	18–30
P21	3	Male	41+
P22	3	Female	18–30
P23	3	Male	41+
P24	3	Female	18–30
P25	3	Male	18–30
P26	3	Female	18–30
P27	3	Female	31–40
P28	3	Female	31–40
P29	3	Male	41+
P30	3	Female	18–30
Gender: female, 19 (63%); male, 11 (37%). Age: 18–30 years, 15 (50%); 31–40 years, 8 (27%); 41+ years, 7 (23%).