Personality, Gender, and Age as Predictors of Media Richness Preference

Table 3

Regression analyses.

Model
1		.015			.131
	Gender		−.123	−2.022	.044
	Age		.000	−.003	.997
2		.077			.001
	Gender		−.162	−2.506	.013
	Age		−.028	−.453	.651
	Extraversion		.155	2.403	.017
	Agreeableness		.144	2.380	.018
	Neuroticism		−.014	−.215	.830
	Openness		.081	1.288	.199

Note: . . . For gender, male = 1, female = 2.