Intelligent Tourism Personalized Recommendation Based on Multi-Fusion of Clustering Algorithms
Table 2
Determination rules for tourist attraction categories.
Integrate and modify user attributes, contextual information, and personalized information
Gender-user
The algorithm assigns the initial recommendation probability Gij to the tourist attraction category j according to the gender i and combines the gender of the tourist user and the electronic log to modify the recommendation probability
Age-user
The algorithm first subdivides the age into different age groups and then assigns the initial recommendation probability Aij to the tourist attraction category j according to the age group i
Time-user
The algorithm first subdivides the time into different time periods, then assigns the initial recommendation probability Tij to the tourist attraction category j according to the time period i, and revises the recommendation probability to according to the time of the tourist user
Calculate user’s short-term preference for tourist attraction categories
External-user
The algorithm determines the above two probability values, and according to the weighted average algorithm, it is concluded that the probability value of the tourist attraction category j recommended to tourist i is Kij