An Optimization Model for Product Placement on Product Listing Pages

Table 1

Item parameters in high- and low-involvement situations.

Item parameters	High-involvement item	Low-involvement item
Price	Expensive	Inexpensive
Basic demand	Low (infrequent purchase)	High (frequent purchase)
Space elasticity	Low (actively seeking information)	High (responding to unimportant ad feature)
Price cross elasticity	Low (insignificant substitution effect)	High (more significant substitution effect)