An Optimization Model for Product Placement on Product Listing Pages

Table 5

Random experimental results for low-involvement items.

Ex.	Placement order	Average price (1st page)	Average price (2nd page)	Price cues?	Popularity cues?	Profits	%
I	Original	6.04	4.96	Yes	No	2042.05	10.04%
	New	4.06	5.46	No	Yes	2247.01
II	Original	4.61	4.65	No	No	1851.70	5.90%
	New	3.84	4.84	No	Yes	1960.94
III	Original	4.99	5.24	No	No	2236.47	4.32%
	New	3.87	5.52	No	Yes	2332.98
IV	Original	6.12	5.39	Yes	No	2168.28	10.99%
	New	3.96	5.93	No	Yes	2406.51
V	Original	5.40	4.52	Yes	No	1824.40	7.36%
	New	4.31	4.79	No	Yes	1958.76