Table of Contents Author Guidelines Submit a Manuscript
BioMed Research International
Volume 2015, Article ID 302043, 13 pages
http://dx.doi.org/10.1155/2015/302043
Research Article

The Construct and Measurement of Perceived Risk of Nonremunerated Blood Donation: Evidence from the Chinese Public

School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China

Received 6 May 2015; Accepted 20 September 2015

Academic Editor: Thomas O. Obisesan

Copyright © 2015 Liangyong Chen and Zujun Ma. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The perceived risk of nonremunerated blood donation (NRBD) is one of the most important factors which hinder the Chinese public from donating blood. To understand deeply and measure scientifically the public’s perceived risk of NRBD, in this paper the qualitative and quantitative methods were used to explore the construct of perceived risk of NRBD in Chinese context. Firstly, the preliminary construct of perceived risk of NRBD was developed based on the grounded theory. Then, a measurement scale of perceived risk of NRBD was designed. Finally, the exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were adopted for testing and verifying the construct. The results show that the construct of perceived risk of NRBD has three core dimensions, namely, trust risk, psychological risk, and health risk, which provides a clear construct and concise scale to better capture the Chinese public’s perceived risk of NRBD. Blood collection agencies can strategically make polices about perceived risk reduction to maximize the public’s NRBD behavior.