Research Article

Informing Active Play and Screen Time Behaviour Change Interventions for Low Socioeconomic Position Mothers of Young Children: What Do Mothers Want?

Table 3

Urban/regional and low/high educated mothers’ program preferences.

QuestionTotal (%)Urban (%)Regional (%)Low educated (%)High educated (%)

How mothers would prefer to receive information about children’s play and screen time if they were involved in a
 Email16 (50)11 (50)5 (50)8 (47)8 (53)
 Paper-based14 (44)11 (50)3 (30)8 (47)6 (40)
 Online (websites, blogs)8 (25)4 (18)4 (40)3 (18)5 (33)
 Face-to-face (e.g., group session)7 (22)6 (27)1 (10)3 (18)2 (13)
 Video2 (6)2 (9)1 (10)1 (6)1 (7)
 Health professionals1 (3)0 (0)1 (10)0 (0)1 (7)
How mothers would like to receive text messages with information about children’s play
 Yes25 (78)18 (82)7 (70)13 (76)12 (80)
 No, not long enough4 (13)1 (5)3 (30)2 (12)0 (0)
 No, would prefer other forms2 (6)2 (9)0 (0)2 (12)0 (0)
 Maybe but would prefer other forms1 (3)1 (5)0 (0)0 (0)1 (7)
How often mothers would like to receive text messages
 Once a week14 (44)10 (46)4 (40)6 (35)8 (53)
 Once a month7 (22)5 (23)2 (20)4 (24)3 (20)
 As often as necessary3 (9)2 (9)1 (10)3 (18)0 (0)
 Daily3 (9)2 (9)1 (10)1 (6)2 (13)
 Once a fortnight2 (6)1 (5)1 (10)0 (0)2 (13)
 Twice a week1 (3)1 (5)0 (0)1 (6)0 (0)
 Every few months1 (3)1 (5)0 (0)1 (6)0 (0)
 Never1 (3)0 (0)1 (10)1 (6)0 (0)
How mothers would like links to reputable websites within text messages
 Yes29 (91)20 (91)9 (90)15 (88)14 (93)
 No, would prefer to get links via email2 (6)2 (9)0 (0)1 (6)1 (7)
 No, would not want the text messages at all1 (3)0 (0)1 (10)1 (6)0 (0)
How mothers would like a dedicated website with information about children’s play
 Yes29 (91)20 (91)9 (90)15 (88)14 (93)
 No, too many websites already1 (3)0 (0)1 (10)1 (6)0 (0)
 No, too boring (would need other information as well)1 (3)1 (5)0 (0)0 (0)1 (7)
 No, would not use it1 (3)1 (5)0 (0)1 (6)0 (0)
How often mothers would visit such a website
 Once a week11 (34)7 (32)4 (40)7 (41)4 (27)
 Daily6 (19)6 (22)0 (0)4 (24)2 (13)
 Dependent on development/concerns, time, how often it is updated4 (13)2 (9)2 (20)1 (6)3 (20)
 Once a fortnight3 (9)3 (14)0 (0)1 (6)2 (13)
 A few times a week2 (6)0 (0)2 (20)1 (6)1 (7)
 Once a month2 (6)1 (5)1 (10)1 (6)1 (7)
 Every few months2 (6)2 (9)0 (0)1 (6)1 (7)
 Every few weeks1 (3)1 (5)0 (0)0 (0)1 (7)
 Never1 (3)0 (0)1 (10)1 (6)0 (0)
How mothers would like receiving email reminders to visit the website
 Yes28 (88)19 (86)9 (90)15 (88)13 (80)
 No, receive too many emails already, would find it annoying3 (9)2 (9)1 (10)2 (12)1 (7)
 No, unnecessary (would remember if interested)1 (3)1 (5)0 (0)0 (0)1 (7)
How often mothers would like to receive these sorts of emails
 Once a week12 (38)7 (32)4 (40)7 (41)4 (27)
 Once a fortnight7 (22)5 (23)2 (20)3 (18)4 (27)
 Once a month4 (13)2 (9)2 (20)1 (6)3 (20)
 Every few months3 (9)3 (14)0 (0)1 (6)2 (13)
 Only when something is updated2 (6)1 (5)1 (10)1 (6)1 (7)
 Daily1 (3)1 (5)0 (0)1 (6)0 (0)
 As little as possible1 (3)1 (5)0 (0)1 (6)0 (0)

Percentages may not add up to 100% as mothers may have had multiple responses.