Research Article
Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour
Table 1
Measurement model result summary.
| Component | Items | Main loading | AVE | Composite reliability | Cronbach’s alpha |
| E-shopping attitude | ATT2 | | 0.580 | 0.802 | 0.804 | | 0.616 | | | | ATT3 | 0.828 | | | | ATT4 | 0.821 | | | | | | 0.577 | | | Subjective norms | SN1 | 0.676 | | 0.803 | 0.747 | SN2 | 0.805 | | | | SN3 | 0.791 | | | | Website trust | | | 0.507 | 0.837 | 0.847 | WT1 | 0.683 | | | | WT2 | 0.691 | | | | WT3 | 0.709 | | | | WT4 | 0.715 | | | | WT5 | 0.761 | | | | E-shopping intentions | ES11 | 0.839 | 0.629 | 0.871 | 0.855 | ES12 | 0.728 | | | | ES13 | 0.776 | | | | ES14 | 0.825 | | | | E-shopping behaviour | ESB1 | 0.675 | 0.510 | 0.931 | 0.847 | ESB2 | 0.794 | | | | ESB3 | 0.676 | | | |
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Note. AVE: average variance extracted.
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