Research Article

Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour

Table 7

Pearson correlations matrix.

MODELSNESAWTESIESB

Subjective norms1
E-shopping attitude0.2391
Website trust0.2160.6221
E-shopping intentions0.1940.6700.6301
E-shopping behaviour0.2350.5400.4970.5541

Note. Correlation is significant at the 0.01 level (2-tailed).