EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements
The track of the mean cortical activity of the group of “drinkers” in the theta frequency band spot. The statistical significant activity in this population is shown in 2 panels each representing subsequent film segments of a TV spot with corresponding brain activity. Temporal axes beat the spot in correspondence to the beginning (T1) and the end (T2) of the entire film sequence: time in seconds. Note in the left lower panel the different brain views are relative to the brain seen from the back (1), left (2), front (3), and right (4).
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