Localized Ambient Solidity Separation Algorithm Based Computer User Segmentation

Table 9

Demographic and behaviour description of computer user segmentations.

Demographic and computer; interaction behaviours characteristics	Segment 1	Segment 2	Segment 3	Segment 4	Segment 5	Segment 6	Segment 7	Total
Gender
Male	100	100	100	100	100	0.7	68.1	71.8
Female	0	0	0	0	0	99.3	31.9	28.2
Age
10~20	0	0	0	0	0	2.2	12.0	4.0
20~25	4.2	68.6	6.8	14.3	6.4	12.5	17.6	14.6
25~30	62.5	22.9	3.4	24.2	34.1	41.9	16.2	27.2
30~35	33.3	8.6	13.8	28.6	27.6	21.3	16.2	21.2
35~40	0	0	15.5	22.9	16.2	14.7	10.2	13.4
40~50	0	0	37.9	10	13.5	5.9	18.1	14.0
50~60	0	0	20.6	0	2.2	1.4	8.3	5.0
60~70	0	0	1.7	0	0	0	1.4	0.6
Education level
Below primary school	0	0	0	0	0	0	1.4	0.4
Junior school	0	0	1.7	2.9	0	2.2	14.4	5.1
Senior school	0	0	25.9	74.3	0.5	19.9	26.9	21.1
Junior college	100	20	55.1	22.9	26.5	33.1	19.9	29.8
Bachelor degree	0	71.4	17.2	0	73.0	41.2	28.7	39.8
Others	0	8.6	0	0	0	3.7	8.8	3.7
Income level
No income	0	91.4	0	0	0	5.1	24.1	12.6
Below 500 Yuan	0	5.7	0	0	0	0.7	3.2	1.4
501–1000 Yuan	0	2.9	1.7	0	1.6	2.9	4.6	2.6
1001–1500 Yuan	0	0	5.2	11.4	4.3	5.9	9.7	6.6
1501–2000 Yuan	12.5	0	10.3	22.9	10.8	17.6	8.3	12.0
2001–3000 Yuan	29.2	0	24.1	24.3	28.6	32.4	16.2	12.5
3001–5000 Yuan	45.8	0	20.7	32.9	39.5	23.5	15.7	25.6
5001–8000 Yuan	12.5	0	17.2	8.5	11.9	6.6	8.3	9.4
8001–12000 Yuan	0	0	12.1	0	3.2	4.4	2.8	3.4
Others	0	0	0	0	0	0.7	6.9	2.9
Computer using frequency
Mean	6.7	6.5	5.7	6.0	5.9	5.87	6.9	6.3
Variance	0.04	0.20	0.33	0.18	0.25	0.40	1.4	0.68
Computer using time
Mean	67.5	44.7	44.7	33.0	39.4	37.8	44.8	41.7
Variance	0.23	0.88	1.31	0.31	0.70	0.83	1.31	0.99
Website browsing time
Mean	0.64	4.43	2.88	3.12	6.7	3.1	6.3	4.95
Variance	0.43	0.89	0.89	0.80	0.83	0.96	1.01	0.99