Computational Intelligence and Neuroscience / 2016 / Article / Fig 6

Research Article

Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

Figure 6

Time spent by the eye-gaze from the sampled population in the ROIs described in Figure 3  (a) and Figure 5  (b). Values expressed as percentage of the total time duration of each scene. The higher the percentage, the higher the attention of the persons within the ROI considered. (a) shows the values of the eye-gaze percentages for the Toyota advertising, as measured for each scene considered. (b) shows values of the eye-gaze percentages for the Vigorsol advertising.

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