Research Article

Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market

Table 1

Main contributions of this study.

CategoriesExplanatory variablesForecasting algorithmsTime-horizon

Considering factorsScreeningā€‰Three forecasting horizons
Competition
Word-of-mouth (WOM)

Employed techniquesGenetic algorithm (GA)Machine learningā€‰
Forecasting combination

InterpretationTwo scenarios under three forecasting horizons
Scenario 1: competition, WOM, machine learning, and forecasting combination
Scenario 2: WOM, competition, machine learning, and forecasting combination