Research Article
Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market
Table 1
Main contributions of this study.
| Categories | Explanatory variables | Forecasting algorithms | Time-horizon |
| Considering factors | Screening | ā | Three forecasting horizons | Competition | Word-of-mouth (WOM) |
| Employed techniques | Genetic algorithm (GA) | Machine learning | ā | Forecasting combination |
| Interpretation | Two scenarios under three forecasting horizons | Scenario 1: competition, WOM, machine learning, and forecasting combination | Scenario 2: WOM, competition, machine learning, and forecasting combination |
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