Research Article
Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market
Table 3
Forecasting model configuration.
| Criterion | Identifier | Description |
| Target | W1 | Accumulative box office takings in the first week | W2 | Accumulative box office takings in the first two weeks | T | Accumulative box office takings over the entire screening period |
| Explanatory variables | S | Screening variable only | SC | Screening + competition variables | SW | Screening + WOM variables | SCW | Screening + competition + WOM variables |
| Forecasting algorithm | MLR | Multiple linear regression | SVR | Support vector machine | GPR | Gaussian process regression | k-NN | k-nearest neighbor regression | Comb. | Combining the forecasting results of SVR, GPR, and k-NN with equally weighted average |
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