Research Article

Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market

Table 5

Selected variables by GA for each forecasting model with MLR as a base learner (all the selected variables are statistically significant at ).

Model W1Model W2Model T

Screening + competition (SC)

IN_screen
IN_seat
IG_screen
IG_seat
IG_share
IR_screen
IR_seat
IR_share
ID_number
ID_screen
ID_seat



IN_number
IN_seat
IG_number
IG_screen
IG_seat
IR_number
IR_screen
IR_seat
ID_number
ID_screen
ID_seat
Avg_age



IG_number
IG_screen
IG_seat
IR_number
IR_seat
ID_number
ID_screen
ID_seat
Avg_age
Rank_screen
Nseat_increasey

Screening + WOM (SW)
N_emo−1
N_pos−1
Weekly_SNS_inc
Tot_emo
Weekly_pos_inc

N_SNS−1
N_emo−2
N_neg−1
Avg_SNS_inc
Tot_pos
Tot_neg

N_emo−3
N_emo−2
N_emo−1
N_pos−3
N_neg−1
Tot_emo
Avg_emo_inc
Weekly_pos_inc
Tot_neg