Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior

<table class="table-group" id="tab1"><tr><td><table class="table"><tr><td class="thead-hr" colspan="1"><hr/></td></tr><tr class="thead"><td class="align_left">Query</td></tr><tr><td class="thead-hr" colspan="1"><hr/></td></tr><tr><td class="align_left">ICBC home page</td></tr><tr><td class="align_left">Cui Yongyuan’s blog</td></tr><tr><td class="align_left">Live on mango TV</td></tr><tr><td class="align_left">Chinese-English online</td></tr><tr><td class="align_left">Alipay customer service number</td></tr><tr><td class="align_left">Founding members of the AIIB</td></tr><tr><td class="align_left">How about MI 4</td></tr><tr><td class="align_left">Simple hair retrieval method</td></tr><tr><td class="align_left">Anchor of treasure inspect</td></tr><tr><td class="align_left">New year card design</td></tr><tr><td class="align_left">TOYOTA REIZ</td></tr><tr><td class="align_left">Song Mei-ling’s date of death</td></tr><tr><td class="align_left">Xiao Muchong home page</td></tr><tr><td class="align_left">301 hospital</td></tr><tr><td class="align_left">QQ free download</td></tr><tr><td class="align_left">Air waybill inquiry</td></tr><tr><td class="align_left">Sub - Crown</td></tr><tr><td class="align_left">Chinese capitalized numbers 1 to 10</td></tr><tr><td class="align_left">Jiangxi Wuyuan</td></tr><tr><td class="align_left">AIDS skin symptoms</td></tr><tr><td class="align_left">Types of hypertensive</td></tr><tr><td class="align_left">Red wine</td></tr><tr><td class="align_left">Golf learning</td></tr><tr><td class="align_left">Chinese Zodiac origin</td></tr><tr class="table-tr"><td colspan="1"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>The 24 queries from the NTCIR IMine task.</div>

Computational Intelligence and Neuroscience

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Table 1

Table 1: Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior 