Application of EEG and Interactive Evolutionary Design Method in Cultural and Creative Product Design

Table 6

Rotated component matrix.

	Component
	1	2	3	4
Classical	−0.892	−0.129	−0.167	−0.098
Fashionable	0.686	−0.205	0.551	−0.012
Succinct	0.684	−0.304	0.211	0.377
Modern	0.677	−0.140	0.456	0.019
Fluent	0.654	−0.173	0.300	0.205
Novel	−0.114	0.912	−0.167	0.021
Interesting	0.121	0.764	−0.373	−0.110
Personalized	−0.430	0.715	0.106	−0.136
Unique	−0.648	0.650	0.143	0.028
Advanced	0.219	−0.135	0.908	0.199
Delicate	0.294	−0.008	0.844	−0.079
Elegant	0.503	−0.402	0.518	0.107
Practical	0.054	−0.223	0.009	0.926
Unadorned	0.135	−0.150	0.001	0.924
Attractive	0.132	0.264	0.118	0.816