A Review of EEG and fMRI Measuring Aesthetic Processing in Visual User Experience Research
Table 3
fMRI findings on initial and delayed aesthetic appreciation.
Aesthetic status of UX and UI designs
Brain regions
Aesthetic judgments of beautiful object morphology (initial aesthetic appreciation)
Bilateral inferior occipital gyrus, left middle occipital gyrus, bilateral inferior frontal gyrus, left medial superior frontal gyrus, right inferior OFC, left hippocampus, left superior parietal lobule, right supramarginal gyrus extending to the postcentral gyrus, and right paracentral lobule [54].
Aesthetic judgments of rhetorical beauty (delayed aesthetic appreciation)
Bilateral inferior occipital gyri and inferior frontal gyri, left medial superior frontal gyrus, bilateral hippocampus, and right putamen [54].
Aesthetic judgments of both beautiful object morphology and rhetorical beauty (initial and delayed aesthetic appreciation)
Bilateral inferior occipital gyrus, left middle occipital gyrus, bilateral inferior frontal gyrus, left medial superior frontal gyrus, left hippocampus, and right inferior OFC [54].
Ugly and negative feelings on object morphology and rhetorical description (initial and delayed aesthetic appreciation)
Bilateral inferior occipital gyri during judgments of pictographs that referred to ugly objects and oracle bone scripts that referred to negative social meaning [54]. The bilateral insular showed the largest response in the facial ugly and moral ugly conditions [14].
fMRI, functional magnetic resonance imaging; OFC, orbitofrontal cortex; UX, user experience; UI, user interface.
