Research Article

Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials

Figure 4

Average -score values related to the cerebral variables of Memorization (blue), Emotion (red), and Interest (purple) for both groups of Men (left) and Women (right). The average -scores values refer to the observation of the two TV commercials Cartier and Prada belonging to the Perfume category.
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