Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine

Table 2

Demographic characteristics of the samples (N =784).

Variable name	Classification	Frequency	Proportion	Variable name	Classification	Frequency	Proportion
Gender	Male	374	47.7%	Education	High school (technical secondary school) and below	26	3.3%
	Female	410	52.3%		Junior college	82	10.5%
Age	Under 18	222	28.3%		Undergraduate	384	49.0%
	18-30 years old	139	17.7%		Master	184	23.5%
	30-45 years old	127	16.2%		Doctor	108	13.8%
	45-60 years old	220	28.1%	Occupation	Student	112	14.3%
	Over 60 years old	76	9.7%		Private enterprise	193	24.6%
Level of average monthly consumption	Below 1500 yuan	156	19.9%		State-owned enterprise	195	24.9%
	1500-3000 below 1500 yuan	172	21.9%		Civil servant	133	17.0%
	3000-4500 below 1500 yuan	167	21.3%		Government-affiliated institutions	72	9.2%
	4500-6000 below 1500 yuan	68	8.7%		Self-employed	35	4.5%
	More than 6000 yuan	221	28.2%		Unemployed	8	1.0%
					Medical staff	34	4.4%
					Other	2	0.0%