A Novel Method to Investigate the Effect of Social Network “Hook” Images on Purchasing Prospects in E-Commerce

Table 1

Consumer clicks on Hook images from social networks.

Hook image type	Distribution (%)	Social network traffic (%)	Normalized traffic (%)
Single product	10	2.72	6.80
Landscape	30	12.73	10.61
Model	40	36.59	22.87
Collage	20	47.96	59.95