Evidence for Mixed Rationalities in Preference Formation

Figure 1

Schematic illustration of the two stochastic models, showing (a, b, c, and d) an empirical SCV with vectors ( to ) and nominal variables ( to ); a set of cultural prototypes for the same variables; an SCV with vectors generated, from the prototypes, using the PG model; an SCV with vectors generated, from the same prototypes, using the MPG model. For the PG and MPG sketches, red, green, and blue denote the copies of cultural traits from one of the first, second, and third prototype, respectively, while black denotes the explicitly random generation of traits.