Scare Behavior Diffusion Model of Health Food Safety Based on Complex Network

Figure 5

Change rules in the threshold of the rate of health food safety scare behavior diffusion under three network structures: (a) BA network, which exerts the effects of the health food safety information transparency and the degree of health food consumers’ ability to process information on the threshold of the rate of health food safety scare behavior diffusion ; (b) WS network, which shows the effects of the health food safety information transparency and the degree of health food consumers’ ability to process information on the threshold of the rate of health food safety scare behavior diffusion ; (c) Exponential network, which shows the effects of the health food safety information transparency and the degree of health food consumers’ ability to process information on the threshold of the rate of health food safety scare behavior diffusion (where and ).

(a) BA network

(b) WS network

(c) Exponential network