Present an investigation of the participating agents when users search for information with search engines, especially studying the beliefs and risks that are taken in their searches
Analyse the Ecosia sustainable search engine using the Unified Theory of Acceptance and Use of Technology (UTAUT) and then analysing the results with PLS-SEM (Partial Least Squares-Structural Equation Modelling)
Develop a PLS model to determine the importance of search engines when an online purchase is made, using factors such as purchase decision, trust or perceived utility, and the behaviour of different users