Nonlinear Dynamic Analysis of New Product Diffusion considering Consumer Heterogeneity

Table 1

Description of the parameters and functions used in the model.

Parameter/Function	Description
	Total number of consumers in the new product market
	Conformity degree of potential consumer
	Degree of interaction between potential consumer and its neighbors
	Probability of target consumer changing into a potential consumer in the case of sensitivity heterogeneity at time
	Probability of target consumer changing into a purchasing consumer in the case of sensitivity heterogeneity at time
	Probability of target consumer changing into an abandoning consumer in the case of sensitivity heterogeneity at time
	Probability that the potential consumer will change into an abandoning consumer in the case of consumer heterogeneity caused by network topology and information flow at time
	Probability that the potential consumer will change into a purchasing consumer in the case of consumer heterogeneity caused by information flow at time
	Probability that potential consumers with the degree of at time have buying consumer neighbors