Research Article

The Pricing Strategy of Dual Recycling Channels for Power Batteries of New Energy Vehicles under Government Subsidies

Table 1

Notations.

NotationDefinition

Automobile 4S stores
Unit price of one new power battery
Consumers’ demand for power batteries
Recycling quantity of used power batteries in 4S stores
The price that 4S stores pay consumers for recycling power batteries
Service level provided by 4S stores to consumers
The publicity and recycling efforts of 4S stores
4S stores’ recycling effort effect coefficient

Manufacturers
Cost of new power batteries
Cost of remanufacturing power batteries
Wholesale price for power batteries
The price of recycling used power batteries that manufacturers pay 4S stores and recycling networks
Greenness level of remanufactured power battery

Recycling networks
The price that recycling networks pay consumers to recycle power batteries
The publicity and recycling efforts of recycling networks
Recycling networks’ recycling effort coefficient

Consumer
Consumers’ awareness of green recycling
Total market demand for recycling power batteries
Market share of consumers’ demand for recycling power batteries in the distribution channel of 4S stores
Consumers’ sensitivity to recycling prices
Channel competition coefficient between 4S stores and recycling networks
The transfer coefficient of consumer demand to the difference in service level

Government
The unit subsidy provided by the government to 4S stores
The unit subsidy provided by the government to manufacturers
The unit subsidy provided by the government to recycling networks
The minimum green level required for government subsidies
Government unit subsidy adjustment factor
Government unit subsidy coefficient