Research Article
The Sustainability of Knowledge-Sharing Behavior Based on the Theory of Planned Behavior in Q&A Social Network Community
Table 9
Assumption verification result.
| Hypothesis | Verification path | Path coefficient | value | Validation results |
| H1 | Reciprocity ⟶ knowledge-sharing willingness | −0.081 | 0.374 | Invalid | H2 | Group recognition ⟶ knowledge-sharing willingness | −0.063 | 0.810 | Invalid | H3 | Self-efficacy ⟶ knowledge-sharing willingness | 0.312 | 0.050 | Valid | H4 | Altruistic belief ⟶ knowledge-sharing willingness | 0.500 | 0.182 | Invalid | H5 | Material reward ⟶ knowledge-sharing willingness | 0.267 | 0.005 | Valid |
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