The Traditional Influence on Increasing Acceptance of Commercial Smartphone Applications in Specific Regions of the Arabic World

Table 6

The high-context communication (HCC) and low-context communication (LCC) theory.

Parameter	Tendency in HCC cultures	Tendency in LCC cultures
Animation	High use of animation, especially in connection with images of moving people	Lower use of animation, mainly reserved for highlighting effects, e.g., of text
Promotion of values	Images promote values characteristic of collectivist societies	Images promote values characteristic of individualistic societies
Individuals separate or together with the product	Featured images depict products and merchandise in use by individuals	Images portray lifestyles of individuals, with or without a direct emphasis on the use of products or merchandise
Level of transparency	Links promote an exploratory approach to navigation on the website; process-oriented	Clear and redundant cues in connection with navigation on a website; goal-oriented
Linear vs. parallel navigation on the website	Many sidebars and menus; opening of new browser windows for each new page	Few sidebars and menus; constant opening in the same browser window

Source: [7].