| | Topics | Main variables | Main research methods | Main theories | Sources |
| | Mobile shopping trust | Perceived usefulness and trust tendency | Questionnaire survey and structural equation | The Technology Acceptance Model (TAM), the Extension of the Technology Acceptance Model (TAM2), the Theory of Reasoned Action (TRA) | [4] |
| | The adoption of mobile shopping | Perceived situation, perceived value, perceived usefulness, perceived ease of use, perceived risk, and adoption intention | Structural equation, questionnaire survey, and experiment | The Theory of Reasoned Action (TRA), the Innovation Diffusion Theory (IDT), the Technology Acceptance Model (TAM) | [1, 3, 5] |
| | Continual intention of mobile shopping and mobile commerce | Personalized advertising, impulse buying tendency, mobile shopping, urge to buy impulsively, environmental knowledge, sustainable purchase decision, perceived quality, perceived interaction, perceived enjoyment, degree of involvement, self-efficacy, degree of attention, trust, privacy concerns, self-disclosure intentions, and continual intention | Structural equation and questionnaire survey | The theory of immersion, the theory of reasoned action (TRA) | [6, 7] |
| | Consumer behavior of mobile shopping | Attribute conflicts, self-efficacy, interpersonal conflicts, emotional ambivalence, hesitation at checkout, choice-process satisfaction, shopping cart abandonment, perceived usefulness, perceived ease of use, flow, concentration, enjoyment, attitude, mobile shopping experiences, intention, perceived service quality, perceived value, perceived benefit, perceived risk, perceived cost, and purchase intention | Structural equation and questionnaire survey | The Cognition-affect-behavior (CAB), the Technology Acceptance Model (TAM) | [2, 8, 9] |
| | A study of the effect of mobile marketing design on consumer mobile shopping | Interface quality of mobile sales terminal, sales promotion in mobile sales terminal, integrity of mobile sales terminal, consumption emotion and continual intention | Structural equation and questionnaire survey | The Stimulus-Organism-Response (S-O-R) model and its extension theory | This study |
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