Research Article

Application of Big Data Technology in the Impact of Tourism E-Commerce on Tourism Planning

Table 4

Chinese major tourism e-commerce platforms.

Platform nameRelease time (year)Advantages

Qunar2005Qunar is the world’s largest Chinese-language online travel website. Qunar provides consumers with real-time search of air tickets, hotels, venues, and holiday products, as well as group purchases of travel products and other travel information services, and provides online technology and mobile technology solutions.

Meituan2010In April 2018, Meituan travel and UnionPay International reached in-depth cooperation, which will deepen the exploration of technology, big data, and shopping experience to make travel and shopping more convenient. As China’s leading e-commerce platform for life services, Meituan travel services cover more than 200 categories, such as catering, takeaway, fresh food retail, taxis, shared bicycles, hotel travel, movies, leisure, and entertainment.

Fliggy2016Fliggy provides online booking services for more than 200,000 domestic and overseas hotels, homestays, inns, and serviced apartments, provides multiple domestic and outbound tourist routes, and provides one-stop services such as phone cards, overseas Wi-Fi, car rental, and visas; full coverage tickets for many paid attractions at home and abroad can be booked online with one-click reservations; online bookings for domestic and most mainstream international routes and all domestic train tickets are provided.

Tongcheng2004Tongcheng tourism is a national high-tech enterprise and the first batch of e-commerce demonstration enterprises by the Ministry of Commerce. Tongcheng tourism has been selected as one of the “top 20 China tourism groups” for three consecutive years. It ranked 9th in 2014 and 8th in 2015. It is one of the three major enterprise groups in China’s online travel industry. In the new ten years, the company takes “the first place in leisure tourism” as its strategic goal, uses scenic spot tickets as the entrance, and actively deploys peripheral tourism, long-term tourism, cruise tourism, and other business sectors.

Ctrip1999Ctrip provides hundreds of holiday product lines, including more than 20 holiday specialty stores, each of which has multiple lines of different product combinations. Guests can choose to depart from Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Xiamen, and Wuhan. In addition, tourism is divided into themed tourism, surrounding tourism, domestic tourism, Hong Kong, Macao, and Taiwan tourism, and other different forms of tourism. In each form, the content is detailed and rich, which can be suitable for customers to make different choices.