Research on the Innovation Path of Business Models Based on the Market Orientation

Table 2

Regression coefficient table.

	Model 1	Model 2	Model 3	Model 4	Model 5	Model 6
Enterprise age	0.001	0.001	0.001	−0.002	−0.001	−0.002
Enterprise nature	−0.720	−0.793	−0.678	−0.088	−0.246	−0.110
Medium-sized enterprise	−0.306	−0.210	−0.228	−0.180	−0.115	−0.171
Small business	−0.750	−0.558	−0.466	−0.319	−0.189	−0.205
Information technology industry	0.039	0.045	0.026	−0.035	−0.024	−0.018
Machinery manufacturing industry	0.013	−0.010	−0.105	0.123	0.084	0.082
Biomedical industry	−0.610	−0.627	−0.698	−0.004	−0.141	−0.078
Energy industry	0.061	−0.224	−0.235	0.298	0.014	0.167
Electronic communication industry	0.214	−0.038	−0.131	0.312	0.043	0.159
Other industries	0.034	−0.152	−0.265	0.088	−0.126	−0.047
Reactive market orientation		0.522			−0.120
Proactive market orientation			0.178			−0.388
Market information integration				0.597	0.028	0.323
Reactivity ∗ information integration					0.124
Proactive ∗ information integration						0.107
R-square	0.059	0.378	0.235	0.547	0.717	0.579
Adjusted R-square	0.017	0.343	0.189	0.528	0.703	0.555
F value	1.357	11.79	3.08	24.19	42.27	22.75

Note. Dummy variable processing: large-scale enterprises are the benchmark for enterprise types; semiconductors are the benchmark for industry categories. The symbol represents the significance level of ; the symbol represents the significance level of ; and the symbol represents the significance level of .