Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

Table 1

Notation and definitions.

Notation	Definitions
	Unit cost of offline rent
	The market size
	Customer preference coefficient for online channel
	The catering business’s revenue sharing rate extracted by the platform
	The rider’s revenue sharing rate extracted by the platform or the catering business
	Average distribution cost for the rider
	Self-price elasticity coefficient
	Cross-price elasticity coefficient
	Quality of service sensitivity parameter of the demand
	Cost factor for enhancing quality of online service for the platform
	Cost factor for enhancing quality of offline service for the catering business
	Cost factor for enhancing quality of distribution service for the distribution rider
	Profit functions, ,
	Fixed wage for the distribution rider
	Cost of establishing platform in SDM
Decision variables
	Selling prices of the product in the online channel
	Selling prices of the product in the offline channel
	The level of service quality efforts of the platform
	The level of service quality efforts of the offline service
	The level of service quality efforts of the rider