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Discrete Dynamics in Nature and Society
Volume 2015, Article ID 278210, 8 pages
Research Article

Decision-Making Based on Consumers’ Perceived Value in Different Remanufacturing Modes

1School of Economic and Trade, Hunan University, Changsha 410079, China
2Hunan Key Laboratory of Logistics Information and Simulation Technology, Changsha 410079, China
3College of Economics and Management, Hunan Normal University, Changsha 410081, China

Received 6 July 2014; Revised 5 November 2014; Accepted 7 November 2014

Academic Editor: Binggen Zhang

Copyright © 2015 Wei Li et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


We investigate how the diversity of consumers’ perceived value in different remanufacturing modes affects remanufacturing decision-making. We establish a two-stage optimal decision-making model of original equipment manufacturer (OEM) remanufacturing and a noncooperative game model of third party remanufacturer (TPR) remanufacturing and then analyze the optimal decisions of OEM and TPR. Comparing the effects of consumers’ perceived value on remanufacturing decision-making in different modes, we find that when OEM remanufactures products, consumers’ perceived value has a negative effect on new products’ price and quantity and has a positive effect on remanufactured products’ quantity and when TPR remanufactures products, consumers’ perceived value has a positive effect on new products price and quantity and has a negative effect on remanufactured products’ quantity. Compared with OEM remanufacturing, TPR remanufacturing can raise the profits of OEM and whole closed-loop supply chain, but it will lower the quantity of remanufacturing products.