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Discrete Dynamics in Nature and Society
Volume 2015 (2015), Article ID 657352, 8 pages
Research Article

Exploring Different Order Decision Behaviors with Bullwhip Effect and Service Level Measures in Supply Chain System

1Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
2School of Information Engineering, East China Jiaotong University, Nanchang 330013, China

Received 17 September 2014; Revised 26 March 2015; Accepted 6 April 2015

Academic Editor: Juan Pavón

Copyright © 2015 Zhuoqun Li and Guangle Yan. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Since decision makers’ bounded rationality would impact supply chain performance, it is necessary to explore how the individual decisions work in the supply chain. This paper investigates bullwhip effect variation and service level tendency while the decisions are made by different decision makers. Based on the existing study results, the paper establishes a system dynamics model of supply chain conforming to modern supply chain characters. In the model, two adjustment parameters are adopted to describe individual differences in decision makers. The simulation result demonstrates that the behavioral adjustment with different extent results in different supply chain performance. The impact of two parameters is very different. The decision makers should try to avoid the overadjustment to the scarcity of supply from their upstream member.