A Novel Contextual Information Recommendation Model and Its Application in e-Commerce Customer Satisfaction Management

Table 1

Users’ contexts and interest rules table (part of C5.0 rules).

Number	Sex	Monthly income	Age	Region	Time	Purpose	Subject interest 1	Subject interest 2	Subject interest 3
1	Female	8000	32	Eastern China	Weekend	Self-use	Clothing	Hairdressing	Entertainment
2	Male	5400	28	Northeast	Workday	Gift	Digit	Recreation and sports	Food
3	Female	14381	27	Eastern China	Workday	Self-use	Accessories	Hairdressing	Food
4	Female	5930	33	Eastern China	Weekend	Self-use	Infant & mom	Home furnishing	Clothing
5	Female	24103	31	South China	Weekend	Gift	Hairdressing	Entertainment	Clothing
6	Male	4590	38	South China	Weekend	Gift	Digit	Home furnishing	Recreation and sports
7	Female	5089	40	Eastern China	Workday	Self-use	Home furnishing	Food	Hairdressing
8	Female	14093	46	Northeast	Workday	Gift	Clothing	Hairdressing	Food
9	Male	14903	31	Southwest	Weekend	Self-use	Food	Digit	Entertainment
10	Male	6250	42	North China	Weekend	Self-use	Home furnishing	Food	Recreation and sports