Research Article

A Study of Online Review Promptness in a B2C System

Table 6

Variables and explanations.

TypeVariableNotationExplanation

DependentTime intervalTITime interval between purchase and review behavior.

IndependentRatingRatingThe score rated by the reviewer.
MembershipMemberMembership of an online reviewer.
map(Quality)Quality1 for product quality feature reviewed, otherwise 0.
map(Function)Function1 for product function feature reviewed, otherwise 0.
map(Cost)Cost1 for cost feature reviewed, otherwise 0.
map(Service)Service1 for service feature reviewed, otherwise 0.