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Discrete Dynamics in Nature and Society
Volume 2016, Article ID 4793851, 13 pages
Research Article

The Analysis of Vertical Transaction Behavior and Performance Based on Automobile Brand Trust in Supply Chain

1Contemporary Business and Trade Research Center, Zhejiang Gongshang University, Hangzhou 310018, China
2School of Computer Science and Information Engineering, Zhejiang Gongshang University, Hangzhou 310018, China
3National Economic and Technological Development Zone of Xiangyang Government, Xiangyang, Hubei 441000, China

Received 10 March 2016; Accepted 19 April 2016

Academic Editor: Elmetwally Elabbasy

Copyright © 2016 Guanglan Zhou et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The nontrust behaviors among the automobile supply chain members lead to a trust crisis situation. Under such circumstances, this paper studies the mutual influences of trust, enterprise behavior, and transaction performance on the independent brand automobile supply chain. The business behavior concept which consists of information sharing, joint action, and specific asset investment is proposed. Then, the paper tests the reliability and validity of the collected data through Structural Equation Modeling (SEM). Through empirical test and analysis on mutual relationship among vertical transaction enterprise behaviors, trust, and transaction performance, the vertical transaction enterprise behaviors can be regulated, so as to improve the efficiency of independent brand automobile supply chain.