Discrete Dynamics in Nature and Society / 2016 / Article / Tab 1

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 1

Sample information.

TypeCategoryProductValid review samplesPercentage

Search commodityTablet PCAmazon, Kindle11618.3%
Lenovo, Le Pad335.2%
MobileSamsung, Galaxy note 37712.2%
Huawei, Rongyao 611418.0%

Total34053.7%

Experience commoditySnackFerrero Rocher, Chocolate9615.2%
Youchen, Dried meat floss cake8012.6%
Skin careMentholatum, Toner599.3%
Gf, Moisturiser589.2%

Total29346.3%

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