Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 1

Sample information.

Type	Category	Product	Valid review samples	Percentage
Search commodity	Tablet PC	Amazon, Kindle	116	18.3%
		Lenovo, Le Pad	33	5.2%
	Mobile	Samsung, Galaxy note 3	77	12.2%
		Huawei, Rongyao 6	114	18.0%
Total			340	53.7%
Experience commodity	Snack	Ferrero Rocher, Chocolate	96	15.2%
		Youchen, Dried meat floss cake	80	12.6%
	Skin care	Mentholatum, Toner	59	9.3%
		Gf, Moisturiser	58	9.2%
Total			293	46.3%