Discrete Dynamics in Nature and Society / 2016 / Article / Tab 1

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 1

Sample information.

TypeCategoryProductValid review samplesPercentage

Search commodityTablet PCAmazon, Kindle11618.3%
Lenovo, Le Pad335.2%
MobileSamsung, Galaxy note 37712.2%
Huawei, Rongyao 611418.0%


Experience commoditySnackFerrero Rocher, Chocolate9615.2%
Youchen, Dried meat floss cake8012.6%
Skin careMentholatum, Toner599.3%
Gf, Moisturiser589.2%


Article of the Year Award: Outstanding research contributions of 2020, as selected by our Chief Editors. Read the winning articles.