Discrete Dynamics in Nature and Society / 2016 / Article / Tab 4

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 4

Descriptive statistics of samples considering commodity category.

VariablesCommodity categoryMeanStandard deviationMinimumMaximum

Review_Attraction
Review_Helpfulness
Review_Extremity
Review_Reliability
Reviewer_Rank
Review_Width
Review_Depth
Review_Object
Review_Sentiment

Note: in the column of commodity category, 1 indicates search commodity and 0 represents experience commodity.

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