Discrete Dynamics in Nature and Society / 2016 / Article / Tab 6

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 6

Correlation of variables in review helpfulness analysis.

Review_HelpfulnessReview_ExtremityReviewer_Rank logReview_WidthReview_Depth_LogReview_ObjectReview_Sentiment

Review_HelpfulnessCoefficient
Sig. (two-tailed)
Review_ExtremityCoefficient
Sig. (two-tailed)
Reviewer_Rank_LogCoefficient
Sig. (two-tailed)
Review_WidthCoefficient
Sig. (two-tailed)
Review_Depth_LogCoefficient
Sig. (two-tailed)
Review_ObjectCoefficient
Sig. (two-tailed)
Review_SentimentCoefficient
Sig. (two-tailed)

Notes: indicates significant correlation at 0.01 confidence level (two-tailed).
indicates significant correlation at 0.05 confidence level (two-tailed).

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