Discrete Dynamics in Nature and Society / 2016 / Article / Tab 8

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 8

Regression results for review attraction analysis.
(a)

ModelUnstandardized coefficientsStandardized coefficientsSig.Collinearity statistics
Std. errorBetaToleranceVIF

1Constant13.454
Review_Extremity
Review_Reliability_Log2.371
Reviewer_Rank_Log

Dependent variable: Review_Attraction_Log.
(b)

Model summary
Model squareAdjusted squareStd. error of the estimate

1

: (Constant), Reviewer_Rank_Log, Review_Extremity, and Review_Reliability_Log.
(c)

ModelSum of squaresdfMean squareSig.

1Regression
Residual
Total

variable: Review_Attraction_Log.
: (Constant), Reviewer_Rank_Log, Review_Extremity, and Review_Reliability_Log.

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