Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 8

Regression results for review attraction analysis.

(a)

Model		Unstandardized coefficients		Standardized coefficients		Sig.	Collinearity statistics
			Std. error	Beta			Tolerance	VIF
1	Constant				13.454
	Review_Extremity
	Review_Reliability_Log				2.371
	Reviewer_Rank_Log

Dependent variable: Review_Attraction_Log.

(b)

Model summary
Model		square	Adjusted square	Std. error of the estimate
1

: (Constant), Reviewer_Rank_Log, Review_Extremity, and Review_Reliability_Log.

(c)

Model		Sum of squares	df	Mean square		Sig.
1	Regression
	Residual
	Total

variable: Review_Attraction_Log.
: (Constant), Reviewer_Rank_Log, Review_Extremity, and Review_Reliability_Log.