Discrete Dynamics in Nature and Society / 2016 / Article / Tab 9

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 9

Regression results for review helpfulness analysis.
(a)

ModelUnstandardized coefficientsStandardized coefficientsSig.Collinearity statistics
Std. errorBetaToleranceVIF

1Constant
Review_Extremity
Reviewer_Rank_Log
Review_Width
Review_Depth_Log
Review_Object
Review_Sentiment

variable: Review_Helpfulness.
(b)

Model summary
Model squareAdjusted squareStd. error of the estimate

1

: (Constant), Review_Extremity, Reviewer_Rank_Log, Review_Width, Review_Depth_Log, Review_Object, and Review_Sentiment.
(c)

ModelSum of squaresdfMean squareSig.

1Regression
Residual
Total

variable: Review_Helpfulness.
: (Constant), Review_Extremity, Reviewer_Rank_Log, Review_Width, Review_Depth_Log, Review_Object, and Review_Sentiment.

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