Optimal Strategies for Manufacturers with the Reference Effect under Carbon Emissions-Sensitive Random Demand

Table 2

Notation.

Notation	Explanation
	Unit price
	Unit product cost
	Unit salvage price of the product which is an exogenous variable
	The production quantity of the manufacturer
	Unit shortage cost
	The random demand and
	Probability density function of
	Distribution function of
	The customers’ utility from consuming the product
	Unit carbon emissions without green technology investment
	Unit carbon emissions with green technology investment
	The coefficient of green technology investment
	Green technology investment